How to install Google Analytics in website

How to install Google Analytics in Website

In this blog I will teach you step by step process of Installing Google Analytics in your website. But before going on lets understand What is Google Analytics and is it really worth it to install Google Analytics in a website.

What is Google Analytics and why we need to install Google Analytics in our Website.

Actually Google Analytics is a free analytics tool created by Google which is used for analysis of the traffic that visit our website. In order to install Google Analytics in our website , we have to insert a JavaScript code in our website which we will get after setting up a Google Analytics account (Discussed in steps below).This Javascript code have a unique id that links our website to a particular Google Analytics account. Whenever a visitor visits your website then this JavaScript code will send data to your Google Analytics account through which your website is linked.

Google Analytics then process the information received through JavaScript code and generate various report like the location of visitor, how much time he or she spent in our website, what is the bounce rate etc. If you set up event tracking setting in your website then you can also analyze the activities that visitor have performed in your website like watching video, clicked Menu button, Scroll depth or signed up for newsletter or not etc.

Their are many other benefits of installing Google Analytics that I can write but this blog is to teach you how to install Google analytics in website, so in some other future blog we will discuss Pro & Cons of installing Google Analytics in our website. Lets first install GA in our website.

STEPS TO INSTALL GOOGLE ANALYTICS IN WEBSITE

Follow following steps for installing Google Analytics.

1. Create Google Analytics Account : In order to create a google analytics account you have to   visit  https://analytics.google.com/  . You can use your Google account to create Google Analytics account. If you don't have google account then first Create  Google Account. 

After you login using your Google Id for first time you will be taken to following page. In this window click the Sign Up button for free google analytics account:

A new window will open up. Now Stepwise fill all the detail by following the following steps :

1. We are making this Analytics account for website so first Select Website (selected by default). 
2.  Under Account Name , enter the your account name. You can enter your business name here.
3.  Under Website name , enter your Website name.
4.  Under Website URL, enter your Website URL. Also select whether you are using http or https.
5. Under Industry Category, select the category of your Website / Business.
6. Under Reporting Time Zone ,  select the country to which your website belongs.

Now scroll down, Select all the options and click Get Tracking Id button.

In next Window you have to accept the Google Analytics Terms of Service Agreement. Accept all the terms : 

When you Accept the terms and condition , a new window will open where you will get Google Analytics tracking code.  Copy this analytics code and paste it somewhere in notepad or word.You have to insert this Analytics code in your website.

INSTALLING GOOGLE ANALYTICS IN WORDPRESS

In the next step we have to Add Google Analytics Code (copied earlier) to website. We have to insert this code in the header tag of all those pages of website that we want to track. I am having a wordpress website so I will tell you how to insert the Google Analytics Code in a wordpress. 

There are many ways to insert the code like by using a plugin & second method by direct pasting the code in header tags.Here I will show you the method of directly pasting this code into the header.php file which is a easier step to install Google Analytics in wordpress.

Follow this step :

1. Login to the backend of your  wordpress website and go to Appearance > Editor.
2. Under Theme Files select header.php file. You will see that file will open in File content area.
3. Paste the Google Analytics Code that we copied earlier while we were creating Google Analytics account, under the head html tag.
4. Click the Update File button. 

In this way you have added Google Analytics code in your Wordpress website.

TESTING THE GOOGLE ANALYTICS INSTALLATION

You can confirm whether you have successfully install Google Analytics code in wordpress website by sending test data. Follow the following step to check :

1. Visit your Website in which you have installed Google Analytics.

2. Login to your Google Analytics account which you have created and go to Real Time report > Overview.

3. If you have successfully installed Google Analytics, then you will see 1 Active User (or more depending on the traffic) right now.

In this way we have learn How to set up google analytics for wordpress website.
Now you can freely use this Google analytics tool in order to track performance of your website. You can track various report using your Google Analytics Account.

If you don't know how to use Google Analytics then stay connected here. In upcoming blog I will tell you about basic overview of various report generated in Google Analytics. We will also perform some basic auditing and setting in Google Analytics account that will be very much useful for you.

For any queries please comment below I will try to help you. Kindly share this  blog with your friends if he is searching for same topic. More such blog are coming in future.

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How to track Form submissions in Google Analytics using Google Tag Manager.

How to use Google Tag Manager to track Form submission in Google Analytics.

In this part I will tell you method where you can track Form submit events where after successful submission of Form the URL doesn't changes. Means after successful submission of the Form you are not redirected to a thank you page or any other confirmation page.

First  step is that  you have to install Google Analytics using Google Tag Manager (GTM) in your website. If you don't know how to install Google Analytics through Google Tag Manager (GTM) follow  the Video : https://www.youtube.com/watch?v=28d60ejfk3s&t=184s

After you have deployed Google Analytics through GTM,  login to your Google Tag Manager and Select Variable > Click Configure > Select all the Form Elements (Form Element, Form Classes, Form ID, Form Target, Form URL and Form Text etc.)

Go back to GTM Home page and click preview.
Next go to your website page which is having that Contact Form in another tab of the same  browser. When you will open that Contact Form page, then a small Google Tag Manager Tab will also open under your website like this as it has appeared under my test website :

KINDLY NOTE : I am doing this with my Subscription form .You have to follow the same process for your Contact Form.

Fill up your Contact Form with correct detail and click submit (or Press Ctrl + submit if the page is getting refreshed).

In Google Tag Manager Tab below Summary you will  see gtm.formSubmit event appear.

Click gtm.formSubmit and then click Variables.
Under Variables, press scroll down and until you will see Form ID. If it doesn't appear then you can use Form Class. Actually I will suggest you to use Form ID as it is unique to an element.
Copy this Form id and keep it somewhere for use in Next Step.

Now go to trigger and Click New .
1. Name your trigger , like Contact Form Submitted Trigger.
2. Click Trigger Configuration.
3. Under Choose Trigger type : Select Form Submission.

After you select Form Submission you will be brought back to Trigger Page.

Now in next step set Trigger Configuration as follows : 
1. Under 'this trigger fires on ' click value : Some Forms.
2. Under 'Fire this trigger when an Event occurs and all of these conditions are true' set value  as per :
 In first field select FORM ID, second field select equals & in third field : copy your FORM ID that earlier I ask you to paste somewhere.
3. Finally Click Save.

Now go to GTM Home page and select Tags and click New

1. Name your Tags anything  like Contact Form Submitted Tags.
2. Click Tag configuration.
3. Select Google Analytics - Universal Analytics.

After selecting Google Analytics  - Universal Analytics you will be brought back to tags window.
Now perform the following configuration :

1. Under  Track type select : Event
2. Name Category : Contact Form (You can name it anything . Please note that this name is going to be reflected in Google Analytics as Event Category against whom we will set a goal)
3. Name Action :  Successful Submitted
4. Google Analytics setting : Select your Google Analytics ID.

Now scroll down and click triggering
1. Select Contact Form Submitted Trigger. (This trigger was created in earlier steps).
2. Click Save.



Now got to GTM Home page click Refresh. Open your Website Google Analytics Account and also Visit your Website Contact form page , again fill your Form and click submit.


Now when you visit your Check Google Analytics Account > Under Real Time > Event if  everything is correct then you will see that the Contact Form Event has been deployed successfully into Google Analytics.

Hope you followed each and every step and it worked out like mine.
Now you can set a custom Goal in Google Analytics against this Event Category : Contact Form.

For that, in Google Analytics, go to Admin > View (in which you want to set Goal) > Goals > New Goal .

1. Under Goal Set up select Custom & click continue.
2. Name the Goal & under Type select Event. Click Continue.
3.  Under Goal Details , Event Condition set Category Equal to > Contact Form.
4. Click Save.

In this way you have created a Goal against Contact Form submission.

The lesson was quite long but I think it was easy to understand through the image representation . If any query kindly comment below.

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How to get Free Google Analytics Individual Qualification Certificate plus Beginner and Advance Analytics Certification

Free way on How to become Google Analytics Individual Qualified along with Basic and Advance Certification

Google Analytics Individual Qualification (GAIQ)  is a certificate provided by Google 
when you complete a online Google Analytics Individual Qualification Test. As stated  this certificate reflects that you understand Google Analytics concepts.

Here I will discussed How I was able to get my  along with two other Course Completion certificate from Google . If you follow this blog till the end you will be also having these three Google Analytics Certificates.

The 3 Certificates that I got were : 

1. Google Analytics for Beginner course completion certificate.
2. Advance Google Analytics Course Completion.
3. Google Analytics Individual Qualified Certificate.

If you follow our instruction then I am sure you will be able to get these 3 Certificate.

BENEFITS OF HAVING GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION CERTIFICATE

1. You can show in your CV that you are  Qualified Google Analytics  Individual by Google.

2. The certificate can earn a promotion for you.

3. If you are working as freelancer, then you can include this certificate in your portfolio and can gain new clients.

4. What if your colleague is having one???

This points will might encourage you to go for the certificate.

STEPS TO TAKE GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION TEST.

1. Sign In yourself for Academy for Ads.

You will require to have a Gmail id in order to register yourself at Academy for Ads.

To sign up for Academy for ads visit : Google Academy for Ads

This is how the Academy for Ads Sign up page will look like. Now click on Start Now button and sign up using your Gmail Account.

2. Allow exceedlms.com to access your Google Account. This will allow exceedlms.com to view your Google Partner information. In next step accept the terms of service agreement and click Submit.

3. In next step Select Yes if you wish to share Academy for Ads account information with the company you have mention in Google Partners, otherwise click No. Even if you don't have any Google Partners account or any company mentioned there, even then you can select yes. It will share Academy for Ads account information once you create any Google Partners account in future.

Click Save & Continue.

4. Now the Academy For Ads Home Page will open up which will appear like this

Scroll down the page and Select Google Analytics Individual Qualification. (Marked as red in the screenshot above). 

A new page will open up like below screenshot. 

There will be two Section : 

Section 1 : Certificate Requirement 

Section 2 : Study Google Analytics(optional)

Section 1 : Certificate Requirement

This is the main section where you have to give Google Analytics Individual Qualified  Exam. If you visit this page it will appear like this :

If you have good knowledge of Google Analytics, then click over launch and exam will start. But If you want to first learn some Basic and Advance level concepts of Google Analytics then first visit the Section 2 before giving Exam.I recommend you to first complete section 2 and afterwards you can give this Exam.

Now talking about Main Exam, there are total of 70 Multiple Choice Question. You have to score at least 80% to pass in the Exam, means 56 Question should be right. You have to give answer to this question within 60 Minutes. If you fail to pass then again after 1 day you can give Exam.

KINDLY NOTE : If you are directly giving the GAIQ TEST then no need to read this blog further. The further detail are for those who will enter Section 2 : Study Google Analytics and will give the Exam later.

Section 2 : Study Google Analytics(optional)

 In this section Google Academy for ads provide you video tutorial and support link for enhancing your knowledge of Google Analytics. The section is further divided into two sub section: 

1. Google Analytics For Beginner 

2. Advance Google Analytics.

1.  Google Analytics For Beginner : 

 

If you are new to Google Analytics then you should begin from this sub section. Click over Google Analytics for Beginner. In new window will open with introductory video. After watching video click over Register yourself. 

A new Window will open where you have to answer some question to introduce yourself.

Fill up the form and click NEXT. Now you have to fill this Pre-survey form in order to continue : 

Complete the survey form and click NEXT and you will complete the registration process.Now the Google Analytics For Beginner Tutorial page will open up.

This section have 4 unit : 

• Unit 1: Introducing Google Analytics
• Lesson 1: Why digital analytics?
• Lesson 2: How Google Analytics works
• Lesson 3: Google Analytics setup
• Lesson 4: How to set up views and filters
• Unit 2: The Google Analytics layout
• Lesson 1: Navigating Google Analytics
• Lesson 2: Understanding overview reports
• Lesson 3: Understanding full reports
• Lesson 4: How to share reports
• Lesson 5: How to set up shortcut and dashboard
• Unit 3: Basic Reporting
• Lesson 1: Audience reports
• Lesson 2: Acquisition reports
• Lesson 3: Behavior reports
• Unit 4: Basic Campaign and Conversion Tracking
• Lesson 1: How to measure Custom Campaigns
• Lesson 2: Tracking campaigns with the URL Builder
• Lesson 3: Use Goals to measure business objectives
• Lesson 4: How to measure Google Ads campaigns
• Lesson 5: Course review and next step

After the end of each unit their is Assessment Section where Multiple Choice Question related to the unit are asked. These question will be helpful to for main GAIQ EXAM preparation. Try to give correct answer to all the question. 

If you successfully complete each Unit, Google Academy for Ads will issue Google Analytics for Beginner Course Completion Certificate. 

After completion of this section you can now register to Section 2 : Advance Google Analytics.

Register link for Section 2 : Advance Google Analytics

Section 2 : Advance Google Analytics.

This section have tutorial related to advance technique to be used in Google Analytics. In this section you will learn How to create Custom Dimensions, Custom Metrics and Event Tracking etc. You will also learn to use some technique like Segmentation, Channel Reports,Audience Report as well as how to set up Dynamic Remarketing etc.

This section is divided into 4 Units : 

• Unit 1: Data Collection and Processing
• Lesson 1: Google Analytics data collection
• Lesson 2: Categorizing into users and sessions
• Lesson 3: Applying configuration settings
• Lesson 4: Storing data and generating reports
• Lesson 5: Creating a measurement plan

• Unit 2: Setting Up Data Collection and Configuration
• Lesson 1: Organize your Analytics account
• Lesson 2: Set up advanced filters on views
• Lesson 3: Create your own Custom Dimensions
• Lesson 4: Create your own Custom Metrics
• Lesson 5: Understand user behavior with Event Tracking
• Lesson 6: More useful configurations

• Unit 3: Advanced Analysis Tools and Techniques
• Lesson 1: Segment data for insight
• Lesson 2: Analyze data by channel
• Lesson 3: Analyze data by audience
• Lesson 4: Analyze data with Custom Reports

• Unit 4: Advanced Marketing Tools
• Lesson 1: Introduction to remarketing
• Lesson 2: Better targeting with Dynamic Remarketing
• Lesson 3: Course Summary

Similar to Section 1 : Google Analytics for Beginner, in this section also, after the end of each Unit their is an Assessment section where Multiple Choice Question related to that Unit are asked. 

After successful completion of this unit you will be granted Advanced Google Analytics : Certificate of Completion by Google Analytics Academy.

Final Section : Google Analytics Individual Qualified Main Test

When you complete this section you will be well prepared for the Google Analytics Individual Qualified Test.I have told you earlier that completing or studying these two section are not compulsory for GAIQ Main Exam. But I will recommend you to go thorough both of these section before giving GAIQ Main Exam as they will help you understand Google Analytics and clear the Exam with high percentage.

Talking about the GAIQ Main Exam I have provided all the information above in Certificate Requirement Section. Now click the link below and Launch into the Exam. 


CLICK HERE FOR GAIQ MAIN TEST

When you click the above link window like this will open. Click Launch and you are set to give your GAIQ Main Exam.

If you pass the Exam with 80% Marks then you will get certified by Google As GOOGLE ANALYTICS INDIVIDUAL QUALIFIED. Else if failed then don't need to worry after 1 day you can again give the Exam.

One think that I didn't like about this Exam is that you cannot skip a question to answer it later. Once skipped the Question will be marked as wrong and you will not be able to answer the question later.

Hopefully you will follow what I did and get all the 3 Certificates. You can now introduce yourself as "I am a Google Analytics Qualified Individual".  The validity of this certificate is only 1 year. After completion of one year you have to again give the test for Google Analytics Individual Qualification.

Here are my certificate that I got after the test completion : 

If you are facing any issue or having any doubts clearing the Exam then do comment below, I will help you.

And also share and like this post if found helpful.



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